E-commerce has matured significantly in the last few years. More consumers buy online, and more businesses see that geography is no longer the limit. The difference between a shop that sells and one that doesn't is rarely in the design — it's in speed, clarity of offer, payment integration and the right logic for your market (delivery, returns, language, cash on delivery).
What you get in a web shop package
- Product catalog: Categories, variants (size, color, material), attributes, filters, search. Easy product management through admin panel.
- Cart and checkout: Fast, one- or two-step checkout — fewer steps means higher conversion. Optimized for mobile (60%+ of purchases come from phones).
- Payment systems: Stripe and PayPal for international payments, cash on delivery for skeptical buyers, bank transfer for B2B, plus regional gateways integrated wherever your bank or market requires them.
- Shipping and locations: Configuration by region (wherever you ship), shipping costs by weight or flat rate, in-store pickup option.
- Admin panel: Orders overview, products and inventory, coupons, discounts, seasonal campaigns — all in one place.
- SEO for e-commerce: Schema markup (Product, Offer, AggregateRating), optimized product pages, sitemap, Google Merchant feed configuration.
- Email notifications: Order confirmation, shipping status, abandoned cart reminder, post-purchase automation.
- Analytics and conversions: GA4 with ecommerce event tracking, Facebook Pixel, Google Ads conversion tracking.
What you need before launch
- Product list. Excel with name, description, price, category, image. Higher-resolution images are better.
- Merchant account for online sales. To accept cards you'll need a merchant account with your bank and a payment gateway integration (Stripe, PayPal, or a regional processor your bank requires).
- Delivery plan. Which courier (national postal service, DPD, or others), what prices, where you ship.
- Legal documents. Terms, privacy policy, return policy — we help with templates, your lawyer does the legal review.
Pricing
Up to 50 products, one payment system (Stripe or PayPal), standard shipping, basic SEO.
100–300 products, variants, multiple payment systems, automated emails, GA4 ecommerce, email campaign templates.
More products, B2B features, ERP/accounting integrations, multi-language, custom logic.
Frequently asked questions
How much does a web shop cost?
Web shop projects start at €1,999 and typically go up to about €4,500 depending on number of products, integrations (CRM, ERP, inventory), payments and custom logic.
Which platform — WooCommerce, Shopify or custom?
For most businesses, WordPress + WooCommerce is the best fit (full control, low recurring cost). Shopify is good if you don't want technical responsibility. Custom only when standard solutions don't fit.
Which payment systems do you integrate?
Stripe and PayPal for international cards, cash on delivery, bank transfer, plus regional payment gateways where your market or bank requires them.
How long does it take?
2–4 weeks for a standard shop (up to 100 products, standard category, one or two payment systems). Larger or more complex projects 4–8 weeks.
Is SEO included?
Yes — technical SEO, product page optimization, schema markup (Product, Offer), sitemap and Google Merchant feed configuration are included.
Ready to sell online?
Describe what you sell, how many products and the payment methods you need — you'll receive a concrete quote with price and timeline.
Request a shop quote