After "how much does a website cost", the most common question we get is "how much does a logo cost". The honest answer: as much as you want. You can order a logo for €30 on a freelance platform, or €3,000 from a larger branding agency. The difference isn't color — it's what you actually receive.
Realistic logo prices
Freelance platforms, generic concepts, usually templates with swapped letters. No ownership, no vector files.
Solid professional logo done right. Usually 1–2 concepts, 2 revision rounds, full exports, light and dark versions.
Mini branding — logo + palette + typography + mini guideline. Best for a new business wanting consistency.
Full visual identity with strategy, competition research, brand voice and full documentation.
What a real logo package must include
- Vector files (SVG, PDF, EPS) — without these you can't scale your logo to billboards or large signs without quality loss.
- Raster exports (PNG, JPG) — in multiple sizes (favicon, social profile, banner).
- Light and dark variants — so the logo works on white, dark and photo backgrounds.
- Defined spacing and minimum size — how much breathing room around the logo, what size becomes unreadable.
- Commercial usage rights — written confirmation the logo is yours for unlimited commercial use.
Why a €30 logo costs more than a €200 logo
Classic trap: pay €30 on a freelance platform, receive something that looks acceptable. Six months later you need the logo on a billboard — the file is 1500px PNG, blurry when enlarged. You need it on a t-shirt — the printer needs a vector. You need it in gold for a special campaign — the color is "locked" into the raster. So €30 becomes €30 + €150 for redo + three months of delay.
A professional logo is delivered as a complete system — with vector, multiple variants, documentation, rights — so it works for years without re-investment.
Red flags in logo design
- Designer asks nothing about your business, audience or competition
- No vector file offered, or charged extra
- Stock fonts and stock icons with no customization
- Logo looks identical to dozens of others in the segment
- No copyright contract
- More than 5 concepts in the first round (sign of no strategy)
How to order the right logo
Prepare a short brief — what you do, who your customers are, what you like and don't like about competitors. You don't need to be a designer, just honest about what you want.
DevByPro offers logo design from €149 for a simple package and from €299 for full Brand Starter (logo + palette + typography + business card + mini guideline). More on how we build brands at branding agency.
Get a quote for your project
Send a short brief — we'll reply with a concrete offer within 24 hours.
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